WooCommerce is a free open source e-commerce plugin for WordPress, which powers more than 22% of the Internet. WooCommerce is designed for small to large-sized online merchants using WordPress. Launched in 2011, WooCommerce plugin quickly became popular for its simplicity to install and customize and free base product. WooCommerce helps you create, manage, measure and maintain an online store without any fuss or getting your hands dirty with code. WordPress is known for its ease of use even for non-programmers, and this is also the case with WooCommerce. WooCommerce was built by WooThemes. A lot of experimentation and implementation led to the present state where it offers the most optimized solution free of cost. Even if you do not know much about the technical side of things, you can still enjoy a lot of flexibility in selling your products with WooCommerce. Merchants can categorize their products according to sale prices, independent attributes, etc. You can sell a physical, virtual, downloadable, or even an affiliate/external product with this very plugin. WooCommerce is easy customized, works well not only with WooThemes but also with any other WordPress theme. WooCommerce is not only about setting up your own web store. It is a complete platform. This plugin allows your customers to maintain their personalized dashboards, where they can not only keep a profile but also get a sneak peek at status updates for their recent orders. If you run a professional website and want to integrate a web store, then you can do it easily with WooCommerce. Feature extension is one of the coolest features when it comes to WordPress and WooCommerce. Loads of free and premium extensions enhance the ability of WooCommerce plugin in respect to accounting, payment gateways, marketing, reporting and so on.